THE RISE OF THE FEMALE FAN
Growth
+ 47 %
Female Fans increase every year
Under represented
70 %
Feels under represented in current fanwear offering
Buyer Intent
79 %
Would purchase if the offer excisted
MISMAS
as your go-to partner
MISMAS translates the pride for clubs, teams and athletes into fashionable and affordable fanwear.
We are the go-to partner in Female Fan Fashion, creating stylish and meaningful fanwear that celebrates the passion of female fans.
We work together with football clubs, federations and entertainment brands to design collections that reflect the unique spirit and pride of each fancommunity.
From matchday essentials to exclusive statement pieces, our fanwear allows women and girls to support their teams with style and individuality, while helping clubs, teams and brands build a stronger connection with their female fanbase.
FEMALE FAN FASHION
HOW WE DO IT
Sustainable and accessible:
We create pieces that are elegant, trendy and affordable for women and girls with different body types.
We produce collections within Europe, with a high focus on the human aspect and a sustainable production process and materials.
WHY WE DO IT
By creating fanwear that speaks to strength, individuality and love for the game, we’re telling the stories of female supporters who have long been overlooked. It’s not just about apparel; it’s about empowering women to wear their pride. In the stadium and beyond. We turn fans into ambassadors
THE CLUB LABEL
from women,
for women
Customized - Fashionable - Unique
For each club, we design a personalized collection tailored to the female fan. We translate their pride into fashionable pieces! True surveys, panels,... we build this collection together.
What are they missing? What do they want?
We make things people want instead of make people want things.
THE PROCESS
1.
The club
Before we get started, we take ample time to get to know you. What does your club stand for? Where did you come from and where do you want to go? What are the club colors, what does your logo look like and who is your mascot?
2.
The Fan
The collection is here for the fans. Who are they? What is their character, what style do they adopt and what connects them? Do they have a nickname? What do they sing and shout about? We take it all into account so that every fan recognizes themselves in what we make.
3.
The Collection
We combine all the information about your club and its loyal supporters to create a unique line for your fans. A customized collection that reflects their pride and love or the club. One-offs or every season, the choice is yours.
YOUR BENEFIT
SAME SAME BUT DIFFERENT
MISMAS comes from Spanish and means "The same".
Whoever you are - no matter where you come from, what language you speak, what your orientation is or what God you believe in - we support side by side. Together. For the same team or atlete.
United as fans, we're all the same.
The MISMAS story.
Lia, 37, married to a sportsfanatic in MMA and mom of 3 boys, all hooked to football, basketball,... concluded after many visits of fanshops on- and offline, that the offer was lacking for girls and women.
The affinity with the sewing machine grew thanks to her grandmother, the enterpreneurship from both her parents.
The belief and passion for connecting people, that is really Lia.
“I want to empower every female fan in the sense of belonging that sport creates, with a unique, elegant, and affordable outfit that represents her pride inside the stadium and beyond!"
Lia STEPPE - Leading Lady
BE EXCLUSIVE
Our goal is to reach further than the stadium, beyond the field, track, court,...
So beyond the basics of shirts, tops, hoodies, we provide creative, limited items, customized for your audience!
Ready to transform your fans into ambassadors?
MISMAS is seeking for bold teams with balls!
Ready to commit? Let us know!
